The 5 best marketing automation tools

Do you want to generate more leads? Then marketing automation is definitely of interest to you. With marketing automation, you not only generate...

Want to generate more leads? Then marketing automation definitely of interest to you. With marketing automation, not only will you generate more leads, but better leads will be realized.

Over the years, many marketing automation tools have been introduced to the market. You can use these tools to use marketing automation as effectively as possible for your business. Some tools work very well, while others are somewhat less effective. In this article you will read what the five best marketing automation tools of the moment are. Read through the information on this page and you'll know exactly which tools to install for high-level marketing automation.

What is marketing automation?

Before we tell you what the five best marketing automation tools are, it's good to know exactly what marketing automation means. Marketing automation is tracking, assessing and caring for leads, prospects and customers. You do this based on the online behavior of your target audience. With marketing automation, you work with triggers. These are fully automated (today the term "automation") and determine what to do with the recipient.

The primary purpose of marketing automation is lead generation. With marketing automation, you not only collect more leads, but you also generate better leads. Both quantity and quality are central to this automated form of online marketing.

The 5 best marketing automation tools

There are many different tools you can download to get started with marketing automation. Unfortunately, not all tools are equally effective and user-friendly. We'd like to tell you what the five best tools are, so you know exactly which software to download to get started with marketing automation effectively.

Today's five best marketing automation tools:

  • HubSpot. HubSpot offers marketing, sales and service software to take your business to the next level. Additional benefit: You can try HubSpot for free.
  • ActiveCampaign. ActiveCampaign has specialized in email marketing, CRM and marketing automation. ActiveCampaign's marketing automation tool helps you generate as many leads as possible for your business.
  • GetResponse. GetResponse is user-friendly and highly effective email marketing software. GetResponse's tool allows you to send many types of emails to your leads.
  • Pardot. Pardot's tool combines business-to-business marketing automation with a complete and user-friendly CRM system. This tool has all the features you need to take your business to the next level.
  • Marketo. Marketo has developed a marketing automation tool for the SME sector. You can also use this tool as a small business owner, but it is more suitable for larger organizations.

Want to know more or need help with marketing automation? Then get in touch with us. We have specialized in marketing automation for years and can help you take the next step with your business as well.

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