Maximize your brand identity
Increase your brand awareness and communicate transparently to turn your customers into fans
Brand identity, or the positioning of your brand, is inextricably one of the basic building blocks for a strong brand. Especially in these digital, disruptive times.
Goal: Increase your brand awareness
To increase brand awareness, you first need to know how well known your brand is in the marketplace. How recognizable is your brand? How top-of-mind is it? That is why we always start with an analysis of your brand, competitors, sector and relevant trends.
We create a Plan of Action with concrete actions and KPIs (Key Performance Indicators or objectives) and get to work to significantly increase your brand awareness. We maximize your visibility and credibility.
Be sure to check out our case of Glazoo and how we proceed.
#1 Communicating transparently with a fire archetype
A brand archetype is the way to communicate internally and externally in a clear way. Based on your brand, we determine an archetype that suits you. This gives you an overview of your image and how you can stand out in the market.
#2 Define your ideal target group persona
A persona represents your ideal target persona. Has your brand been around for a long time? Then we base your persona on data including Google Analytics, Facebook Pixel, search behavior of your visitors and other relevant data.
Does your brand exist just or not yet? Then we will find your ideal target growth person using the market, competitors and trends to know your target audience and gain market share.
#3 Discover what values your persona cares about with the Value Journey
Every visitor travels a certain path where he looks for value. A trigger that prompts him or her to further discover your brand. This goes as follows:
- Step 1 Awareness: introducing yourself
- Step 2 Engage: Interest your visitor
- Step 3 Subscribe: keep your visitor coming back
- Step 4 Converse: Turn a visitor into a customer
- Step 5 Exitement: reward your customer for their loyalty
- Step 6 Ascend: Cross-selling, discounting, ...
- Step 7 Advocate: Get your customer experience shared
- Step 8 Promote: Make ambassadors of your customers
Now find what matters to your target audience and win customers!
#4 Enrich your target audience with the roadmap of the Modern Customer Journey
From a visitor who does not yet know your brand to a brand ambassador. Map out how your target audience gets to know and appreciate your brand, what their browsing habits are, how your reputation has an impact, the role of a conversion-oriented page to how to turn customers into ambassadors.
All along the way, we analyze and concretely map out how to respond strategically to this.
#5 Define your communication style with the tone of voice
Now that the persona, matched archetype and customer journey are clear, we can build a visual brand with a higher market share. To communicate smoothly, a clear tone of voice is necessary. In what way do you communicate? Is it rather humorous or rather businesslike? What colors, visuals and types of text appeal to your target audience?
Using our strategic research, we find your company's tone of voice.
Convinced that your brand identity deserves extra attention?
Contact us soon for a customized quote.
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